Rhetorical Analysis Redux

Vitamin Water ad-With Carrie Underwood

For this ad I thought the main target audience would be towards the young population of America; including young teens, young adults, and adults younger than 50. I thought this ad would be affective because first of all there was a celebrity in the ad to grab the audience’s attention. People tend to pay attention more when there is a celebrity than a non-celebrity.  Second the ad states that when Carrie Underwood tried Vitamin water she was inspired to try something new and exciting, in this case horse whispering. This encourages the audience that if they do try vitamin water then they too will be inspired to try something new and exciting.  Also the ad incorporated horses, which would appeal also to the animal lovers in America. The ad plays off the horse whispering as a joke, which causes the ad to have a sense of humor and makes the ad more interesting.

This ad personifies the company in a positive way by showing how vitamin water gives you momentum to try new things. It also shows how it can energize you in a healthier way than an energy drink. To show how vitamin water is health for you as well as can energize you at the end of the ad it overhead announcer list off positive ingredients in the water and then ones that are bad that are not in the water.

This ad could have possibly not have gone in the positive direction we would want it to since there is a violence factor in the ad which could drive some people away.  Also not everyone likes Carrie Underwood so what we thought might have helped us to incorporate a celebrity could have hurt us in the long run. 

The Rhetoric of the Market

The Rhetoric of the Market

1.     1. One of the advertisements I have is about the new 10-calorie vitamin water. Their advertisement makes me think about how I should eat and drink healthy. It makes me think I can enjoy a flavored beverage with out worry about how many calories is in it.  
The other advertisement I used was a movie trailer for Adventureland. After viewing this trailer I thought about the summer and working. It made me want to make sure I get a good summer job.
 
2.     In the vitamin water commercial since they made the drink only have 10 calories then they are saying that Americans need to lose weight or simply that so many Americans are worried about their weight that they do not drink anything with high calories. 
In the Adventureland trailer they are stereo typing young Americans getting bad jobs during the summers.
 
3.     In the Vitamin water commercial the use value is quenching your thirst with a flavor water drink. The exchange value is that it is only 10 calories. Their main attraction is you can have a great tasting beverage with less calories. 
In the Adventureland trailer you are entertained with a potential movie you might want to go see.
 
4.      The vitamin water ad would be towards younger people to middle aged adults. I think you would find the advertisement in any generic magazine ranging from a sports magazine to a gossip magazine.
I think Adventureland is a movie targeted at young teenagers. I would expect to see an advertisement for this in any teen magazine.