Vitamin Water ad-With Carrie Underwood
For this ad I thought the main target audience would be towards the young population of America; including young teens, young adults, and adults younger than 50. I thought this ad would be affective because first of all there was a celebrity in the ad to grab the audience’s attention. People tend to pay attention more when there is a celebrity than a non-celebrity. Second the ad states that when Carrie Underwood tried Vitamin water she was inspired to try something new and exciting, in this case horse whispering. This encourages the audience that if they do try vitamin water then they too will be inspired to try something new and exciting. Also the ad incorporated horses, which would appeal also to the animal lovers in America. The ad plays off the horse whispering as a joke, which causes the ad to have a sense of humor and makes the ad more interesting.
This ad personifies the company in a positive way by showing how vitamin water gives you momentum to try new things. It also shows how it can energize you in a healthier way than an energy drink. To show how vitamin water is health for you as well as can energize you at the end of the ad it overhead announcer list off positive ingredients in the water and then ones that are bad that are not in the water.
This ad could have possibly not have gone in the positive direction we would want it to since there is a violence factor in the ad which could drive some people away. Also not everyone likes Carrie Underwood so what we thought might have helped us to incorporate a celebrity could have hurt us in the long run.
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