The Rhetoric of the Market

The Rhetoric of the Market

1.     1. One of the advertisements I have is about the new 10-calorie vitamin water. Their advertisement makes me think about how I should eat and drink healthy. It makes me think I can enjoy a flavored beverage with out worry about how many calories is in it.  
The other advertisement I used was a movie trailer for Adventureland. After viewing this trailer I thought about the summer and working. It made me want to make sure I get a good summer job.
 
2.     In the vitamin water commercial since they made the drink only have 10 calories then they are saying that Americans need to lose weight or simply that so many Americans are worried about their weight that they do not drink anything with high calories. 
In the Adventureland trailer they are stereo typing young Americans getting bad jobs during the summers.
 
3.     In the Vitamin water commercial the use value is quenching your thirst with a flavor water drink. The exchange value is that it is only 10 calories. Their main attraction is you can have a great tasting beverage with less calories. 
In the Adventureland trailer you are entertained with a potential movie you might want to go see.
 
4.      The vitamin water ad would be towards younger people to middle aged adults. I think you would find the advertisement in any generic magazine ranging from a sports magazine to a gossip magazine.
I think Adventureland is a movie targeted at young teenagers. I would expect to see an advertisement for this in any teen magazine.